I read just now that Starbucks Coffee have removed their name from their branding logo. This is a move designed to position them to sell stuff other than coffee under their brand, but I must admit it seems odd to me. When we see their shops with this nameless logo how are we to refer to them? Do we now say “I’m just popping to wobbly green lady logo for a coffee”? Sure, you want to diverge, lose “coffee” from the name.
P.S. Happy New Year!