Cool
Britain’s coolest brands [news.bbc.co.uk]. Have these things in your life, and you will be cool. (Just like me.)

Britain’s coolest brands [news.bbc.co.uk]. Have these things in your life, and you will be cool. (Just like me.)
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doesn’t it take away from those brands supposed ‘cool’ status by including them in a list of ‘cool brands’?
i would think that to be included on any list would shoot you straight out of ‘cool’ness.
to be published in a mainstream newspaper, to a mass-market… not cool.
but that’s only my (ever-cool) opinion.
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